Responsibility Statement

Bridging the Gap

In many informal markets, the pressure to meet low price points leads producers to cut corners—sacrificing the integrity of the filtration process or the safety of the packaging.

We refuse to participate in that trade-off.

We have pioneered a sustainable business model designed to bring equity to hydration:

• The Premium Standard: Our presence in premium markets isn't just about high-end hydration; it’s the engine for our mission.

• The Subsidy Model: Revenue generated from our premium sales allows us to subsidize costs in lower-income markets.

• Zero Compromise: This allows us to meet the demand for affordability without ever lowering our standards for water purity or plastic safety. Every bottle of Keren, regardless of where it is sold, meets the same rigorous quality benchmarks.

Beyond the Bottle

Our responsibility doesn’t end with our own supply chain. We believe in a future where clean water access is universal.

To support this, we commit a dedicated portion of our revenue to impactful projects that bring clean water to communities in need. We are currently in the rigorous process of vetting and identifying the right partners and projects to ensure that every dollar donated creates a measurable, long-term difference.